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Traffic Count Maps
GbBIS traffic count maps provide the most extensive and up-to-date traffic count data available today. More than 1,000,000 traffic counts are accessible for a range of road types in the continental U.S., Alaska and Hawaii. This information is continually updated, using over 6,000 agencies across the nation (which consisting of municipalities, departments of transportation, and local governments). When used in conjunction with streets, ZIP Codes, cities/towns, locations, and demographics, traffic count maps can be a valuable asset for site selection, relocation, outdoor advertising, and trade area analysis.
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| Features: |
- Any location in the USA
- Any number of locations & routes
- Can be plotted with dots or numeric counts
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- Any level of geography (ZIP codes, roads, lakes, etc.)
- Available as a wall map, digital map, or Web/Internet map
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Product Details
From small, independent businesses to large retail store chains, traffic count studies can be a vital part of site selection and advertising. Traffic count data is used to create a visual tool that enables businesses to make informed decisions. The information can be displayed on a map of any geography in the United States, as well as in a database that can be used with many mapping software packages.
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Success Story:
When a video chain was looking for a location to add a new store, traffic count data proved essential in selecting their site. In the past, some of their store locations were in areas with minimal to moderate traffic flow. This prevented optimal business performance, since the store was not visible to the highest potential number of people. For the new site, traffic count data was used to determine high traffic areas from which many people would be able to view the store front. The traffic count information also enabled the business to find areas in which to place billboards and other advertising materials that motorists would view on a regular basis. In doing this, a more accurate prediction of the store's future performance was possible - more traffic, after all, means more business.
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